About Us – Queen of the Crop

About Us

Queen of the Crop® – Is a the worlds first shapewear bodywear specialising in seamless multi-functional shapewear for Black, Asian and Ethnic women’s complexions, skin textures and body shapes.

We represent women who are stylish, courageous and unapologetic with expressing themselves.

Our vision is to be the leading shapewear brand for black and ethnic women who struggle to find undergarments, such as shapewear, that complements them.

The mission is to disrupt the retail undergarments industry that misunderstands and excludes black and ethnic women’s undergarments requirements that meet their needs.

So join us and live the Queen of the Crop lifestyle unafraid to express your truth, with style, courage and sense of well-being.

Our Journey So Far

Working on expanding the Covet shapewear collection to a 10 piece collection.

Covet was worn by actress Laura Harrier at the Spike Lee film BlacKKKlansman press tour.

November 2017: Successful new revamped website launched with 30% off all Covet shapewear given to our valuable customers, generated prosperous interest and feedback!

July 2016: Queen of the Crop’s Covet collection was featured in Underlines magazines in July 2016 edition as the ‘Shapewear brand to watch for 2016’.

Queen of the Crop Underlines Press Review 2016

September 2016: Covet’s nude (Pearl) bodysuits and camisole vests were used at New York Fashion Week in Dennis Basso’s couture catwalk show with praise reviews.

February 2015: Partnered with breast cancer awareness charity Coppafeel! for their Brahijack campaign by adding ‘Boob Checker’ reminder tags on all Covet shapewear to show women how to check their breasts.

June 2015: Covet shapewear collection’s first production arrives after years of testing, trial and errors, lack of sleep and social life. But it was all worth it to see the vision come to life!

Queen of the Crop Covet Shapewear Collection First Stock Arrived

August 2015: Queen of the Crop participated in its first Fashion Week as a sponsor and received great press reviews in Birmingham, West Midlands region and London.

October 2015: The first export of Covet shapewear was to Italy to retailers in Bari, Termoli and Flero, and received press recognition in the Chambers of Commerce.

Queen of the Crop and the Covet shapewear collection was born out of a eureka moment Nzinga Graham-Smith (Queen of the Crop’s Founder/Creative Director) had in 2010 after the birth of her first child.

Covet shapewear collection by Queen of the Crop Logo