In support of breast cancer awareness Queen of the Crop has teamed up with breast cancer awareness charity CoppaFeel! for the Covet collection, and features swing tags on all the Covet pieces, designed to remind women to check their boobs regularly and keep tags in their purse.
Nzinga says; “As women, we know just how important it is to look after our bodies, which is why we are proud to have teamed up with CoppaFeel! Why? Because we have as much passion about making you look good on the outside as feeling good on the inside!“
Coppafeel! is on a mission to stamp out late detection of breast cancer. They ensure that women know the signs and symptoms of breast cancer, and run a campaign called Bra Hijack which introduces to the lingerie and underwear sector life-saving, boob checking reminder labels and tags into bras and undergarments.
The majority of breast cancers are detected through self-checking – if women remember to do it! This is where Coppafeel! comes in. They educate and remind women, especially young people, about the importance of self checking and knowing the signs of the disease. They wedge themselves into the lives of people who forget, don’t think about it, or who are completely unaware that they should be checking their boobs.
Click here to find out more about the bra Hijack campaign and Coppafeel!